Juices and nectars remain popular
The non-carbonated soft drinks (NCSD) market is growing continuously. With huge potential, it will continue growing in the coming years.
- Juices and nectars are rich sources of vitamins and their nutritional value contributes to enormous market potential.
- With enhanced health awareness, Chinese consumers come to realize the role of juices in replenishing vitamins and begin to drink them. Meanwhile, the increase of consumers’ income and purchasing power is the basis of increasing consumption of juices and nectars.
- Ready-to-drinks (RTD) such as still drinks and tea drinks keep growing. Due to functions of leisure and thirst quenching, they are mainly consumed out of doors or in traveling. Meanwhile, the traditional herbal tea also has become popular among consumers in recent years by virtue of its time-honored formula, unique taste and coordinating effect to health.
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