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Managing key corporate issues As a result of increasing globalization, media networking and legal requirements imposed on the transparency of companies quoted on the stock exchange, there is ever greater public attention being paid to business decisions. Upholding the reputation of the company and cultivating good relationships with the stakeholders have become a major challenge. Issue management is a systematic process aimed at supporting the company in this regard. Strategic business issues are actively identified, selected and prioritized at an early stage. This is the only way in which measures can be derived and implemented promptly. When does a topic become an „issue“? For a matter to qualify as an «issue», the following criteria must be met: • It must be relevant to the company • Have potential impact on business activities • Its discussion is controversial • Existence of lobbies that are forcing the issue At SIG, issue management primarily takes the shape of identifying and analyzing relevant influence factors. The group puts itself at the forefront of communicating business decisions and considering possible reactions from the various stakeholders. The responses of the major target groups such as customers, employees, the authorities and the public are analyzed systematically. Subsequently, the necessary organisational steps are taken and the communications prepared. |
