Thirst quencher and lifestyle refreshment

Water is not only by far the most important beverage in the world – despite its already significant volume, the market is the fastest growing of all segments. There are numerous trends, depending on the current state of development in each individual market.

  • In emerging economies such as China it is classic still water that is the most in demand. Nowadays, ever more people there have the opportunity to purchase clean and safely filled water
  • In western society, by contrast, water is developing into a lifestyle product being offered in innumerable variants. These new waters, enriched or fortified with fruit concentrates, herbal extracts, vitamins or minerals, are playing an increasingly important role. Experts in the sector see this trend continuing as new producers discover „near water“ beverages and launch their own products onto the market
  • In all areas of product innovation, the market continues to be dominated by a handful of major producers



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