SIG - Wine

From luxury beverage to common property

In terms of money spent on alcoholic beverages, the wine market takes pride of place – ahead of beer, spirits or sparkling wines. Wine has developed away from being purely a rich man’s drink and has since penetrated all levels of society. The market continues to grow – and alternatives to the glass bottle are ever more popular.

The global market for wine is growing steadily. With a share of almost 70 percent, Western Europe is by far the most important consumer region, followed by North and South America. Hitherto, other regions have played only a subordinate role
That said, the market share of Western Europe is falling slightly in favor of North, Central and South America, plus Asia. There is general growth in the emerging economies, although these are starting at a very low level
The market is shared by innumerable small producers. Even the ten biggest together control a market share of only nine percent
Glass bottles are the dominant packaging system, whereby there is a trend, albeit with major regional differences, towards alternative packages made of carton

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Quality at affordable prices

As consumer habits vary considerably from region to region, it is the various trends that define consumer needs in the wine segment. Nevertheless, there are a number of developments of a more general nature.

In the major markets of Western Europe, North, Central and South America, the trend is towards wines in the medium quality range or average price category. These standard type wines cater for more than a third of the market overall
Red wines dominate and hold a market share of around 60 percent
Purchases are defined by taste, style and price criteria. Many consumers prefer wines that represent a certain producing region, traditions and individuality
Quality awareness is growing. Inferior bouquets and tastes are rejected increasingly
Convenience is becoming more important: the demand for easy to handle packaging, for example, in airline catering, picnics or excursions is growing. Consequently, wine is increasingly being filled in smaller portions, and more often in consumer friendly cartons

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Ideal protection for a noble product

Wine is a demanding product that makes special demands on its packaging. These include protection against foreign odors on the one hand and optimal convenience in handling for consumption on the other.

To ensure that the integrity of the taste of the wine is not affected, the package must protect it against contamination by foreign odors
It must also exhibit excellent barrier properties to ensure that the contents do not come into contact with oxygen
Potential effects of UV light have to be taken into account
For ease of transportation and satisfying consumption the package needs to be lightweight, recloseable and provide easy pouring

For more information about our packaging solutions use the link at the right side, please.

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