Juices and nectars remain popular

Overall, the market for non-carbonated drinks and non-carbonated soft drinks (NCSD) is growing continuously.

  • The sector of ambient NCSD will continue to grow in the coming years, with growth rates of more than 10% in some Middle Eastern countries.
  • In the Middle East juice drinks will cede overall market share to juices and nectars which are expected to achieve substantial growth.



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